How to create a pre-order sales page on Amazon for your book

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Have you wondered how the big publishers do it? Amazon have a special account for sellers or distributors of books and all products sold on Amazon like DVD’s or Electronic products.

Why have a pre-order sales page?

It’s Powerful

Readers don’t like to wait–it’s that simple. When you have an Amazon pre-order sales page, your books are in stock and ready to go. Amazon books are more likely to be discovered and purchased by browsing customers.

This is the only way that I know of to do it, designed specifically for publishers, music labels, studios, authors, and other content owners who would like to source their products to Amazon.The method offers a proven means of distribution and order fulfillment for media product (such as books, videos, and music). 

How did I do it?

I created an Amazon Advantage Account. It’s that simple! I applied for an Amazon Advantage account and then set the account up as a seller/distributor for the book. You CAN collect pre-orders with an Amazon Advantage account. It works! I started to receive pre-orders from day one. But you will have to market yourself and your pre-order sales page as usual on all social media. BTW marketing it does NOT mean spamming!

Getting Started

It’s easy! Here are the three simple steps you need to follow:
  1. Read, agree to, and comply with the Membership Agreement and the Instructions & Rules for Advantage.
  2. Submit an Advantage application on line and enroll at least one item into your new account.
  3. Advantage will send you an e-mail notifying you if your application to Advantage has been accepted (typically within 24 hours).

Please note in order to participate in the Advantage program you will need the following:

  • North American distribution rights for any titles you enroll
  • Access to e-mail
  • Access to the Internet
  • A U.S. Bank Account (for Electronic Funds Transfers; you do not need a U.S. bank account to receive paper checks)
  • A valid ISBN, UPC, or EAN for each of your items
  • A scannable barcode on each of your items which maps to the valid ISBN, UPC, or EAN


My pre-order sales pages are as follows;

Please take a moment to pre-order any of them or at least “like” them.

Printers are not Publishers

It’s best to have a printer ready to go to actually print the book.  A printer is Lightning Source or CreateSpace. They will print the books and distribute them to Amazon. Your Advantage account is purely for the purpose of offering them for pre-sale!

The products (the books) have a unique product code that stays with the product no matter who, how, or where on Amazon it is offered for sale. This was important because we didn’t want the likes, stars, and reviews to disappear when we make the switch to our printer. 

When the book goes live on Amazon, Lightning Source (my printer) will become the supplier automatically. I will just shut off the Advantage account as a supplier for that product. Only the pre-orders will be fulfilled by Amazon Advantage. The printer will be Lightning Source starting on the first day the book goes live and from then on.

One issue is that Amazon Advantage takes a big chunk of the pre-order sales profits. But I think that the amount of pre-order sales that might have been lost forever will make it worth it. 

One last thing…We accept submissions. 🙂